Promotional wrap for Hot Wheels’ Build the Epic Stunt campaign
We had an interesting request from Bristol advertising agency Oakwood. They wanted a promotional wrap of a motor racing helmet intended as a desk drop gift to impress their client Hot wheels. They wanted 12 in total so we had our work cut out for us!
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Hot wheels are the toy race car creators from Mattel inc. They have been making cool and crazy toys for over fifty years! It was a pleasure to create something for this colourful brand. Just the logo alone had us all reminiscing about our childhoods and the different cars and tracks that we had. We all had fond memories of how fun it was to create the various stunts and crashes with our favourite toy cars.
This kind of promotional wrap is by no means straight forward. Their unusual shape, contours and features created quite a challenge. It took a lot of trial and error to get them lined up properly. However, with perseverance we managed to get these promotional pieces looking perfect.
When presented all together the helmets look fantastic.
We were proud to hand these over to Oakwood and they were especially impressed with the results.